Privacy Policy

Privacy Policy

Effective Date: 2025-07-23
Last Updated: 2025-07-23

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Introduction

At Impart Security, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or interact with our services.

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Information We Collect

Information You Provide

  • Contact Information: Name, email address, company name, and phone number when you fill out forms or contact us
  • Communication Data: Messages you send us through contact forms, email, or other communication channels
  • Newsletter Subscriptions: Email address and preferences when you subscribe to our updates

Information We Collect Automatically

  • Website Analytics: IP address, browser type, device information, pages visited, time spent on site, and referring websites
  • Cookie Data: Information collected through cookies and similar tracking technologies (see Cookie Policy below)
  • Marketing Data: Engagement with our marketing materials, email opens, link clicks, and website interactions
  • Visitor Identification: We use third-party services to identify companies and individuals visiting our website, which may match your IP address and browsing behavior to publicly available business information
  • Behavioral Tracking: We track your interactions across multiple sessions to build profiles for marketing and sales purposes

How We Use Your Information

We use your personal information to:

  • Respond to your inquiries and provide customer support
  • Send you marketing communications and product updates (with your consent)
  • Improve our website functionality and user experience
  • Analyze website traffic and user behavior
  • Create detailed visitor and customer profiles for sales and marketing purposes
  • Identify potential prospects and personalize outreach efforts
  • Track customer journeys across multiple touchpoints and sessions
  • Comply with legal obligations and protect our legitimate business interests

Please Note: We combine data from multiple sources (website behavior, identification services, email interactions, and publicly available information) to create comprehensive profiles for business development and marketing purposes.

Legal Basis: We process your data based on your consent (for marketing), our legitimate business interests (for analytics and improvements), and contractual necessity (to respond to your requests).

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Visitor Identification and Profiling

Important Notice: We use advanced visitor identification technology (RB2B) to identify companies and individuals visiting our website, even when you don't fill out forms or provide information directly.
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How It Works:

  • Your IP address and browsing behavior are matched against business databases
  • We may identify your company, job title, and professional information
  • This data is combined with your website activity to create detailed visitor profiles
  • Information may be sourced from publicly available business directories, social media, and professional networks

What This Means:

  • We may know who you are and where you work before you contact us
  • Your browsing behavior is tracked and stored for sales and marketing purposes
  • This information may be used to personalize our outreach and marketing materials

Your Options:

  • Use a VPN or private browsing to limit identification
  • Contact us to request removal from identification services
  • Opt out of marketing communications at any time
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Cookie Policy

Our website uses cookies to enhance your browsing experience and support our marketing efforts.

Types of Cookies We Use

Essential Cookies

  • Required for basic website functionality
  • Cannot be disabled without affecting site performance

Analytics Cookies

  • Google Analytics and similar services
  • Help us understand how visitors use our website
  • Allow us to improve site performance and content

Marketing Cookies

  • HubSpot tracking cookies for visitor identification and lead scoring
  • RB2B identification pixels and cookies
  • Retention.com behavioral tracking cookies
  • Social media pixels and retargeting cookies
  • Enable personalized advertising and automated outreach

Third-Party Cookies

  • Google Analytics and Google Ads cookies
  • HubSpot's comprehensive tracking suite
  • RB2B visitor identification technology
  • Social media platforms (LinkedIn, Twitter, etc.)
  • Webflow hosting and performance cookies
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Managing Your Cookie Preferences

You can control cookies through:

  • Our cookie consent banner (appears on first visit)
  • Your browser settings
  • Third-party opt-out tools
  • Contacting us directly at privacy@impart.security

Note that disabling certain cookies may limit website functionality.
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Third-Party Services

We work with trusted third-party providers who may have access to your personal information:

  • HubSpot: Our primary CRM and marketing automation platform that tracks your website behavior, form submissions, email interactions, and creates detailed visitor profiles for sales and marketing purposes
  • RB2B: A visitor identification service that attempts to identify anonymous website visitors by matching IP addresses and browsing behavior to publicly available business databases and social media profiles
  • Retention.com: Email marketing and customer retention platform that processes email addresses, engagement data, and behavioral information for targeted campaigns
  • Google Analytics: Website performance tracking, visitor behavior analysis, and demographic insights (including Google's advertising services)
  • Webflow: Our website hosting platform that may collect server logs, performance data, and basic visitor information
  • Social Media: LinkedIn, Twitter, and other platforms for content sharing and advertising

These providers are bound by data protection agreements and can only use your data as necessary to provide their services to us.
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Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share your data only in these circumstances:

  • With service providers who help us operate our business (under strict confidentiality agreements)
  • To comply with legal obligations or court orders
  • To protect our rights, property, or safety, or that of our users
  • In connection with a business transfer or merger (with notice to affected users)
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Your Privacy Rights

Depending on your location, you may have the following rights:

Access and Portability

  • Request a copy of the personal data we hold about you
  • Receive your data in a portable format

Correction and Updates

  • Correct inaccurate or incomplete personal information
  • Update your communication preferences

Deletion

  • Request deletion of your personal data (subject to legal retention requirements)
  • Unsubscribe from marketing communications at any time

Consent Management

  • Withdraw consent for data processing
  • Object to certain types of data processing

To Exercise Your Rights: Contact us at [privacy@impart.security] or [phone number]. We will respond to your request within 30 days.
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Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Limited access to personal data on a need-to-know basis
  • Employee training on data protection practices

While we strive to protect your information, no method of transmission over the internet is 100% secure.
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Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

  • Contact Information: Until you request deletion or unsubscribe
  • HubSpot Data: Up to 7 years or until you request deletion
  • Retention.com Marketing Data: Up to 3 years from last interaction: see https://app.retention.com/optout
  • Google Analytics: Automatically expires after 26 months (anonymized)
  • Webflow Logs: Up to 30 days for performance monitoring
  • Legal Compliance: As required by applicable laws and regulations
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International Data Transfers

If you are located outside the United States, please note that we may transfer your personal information to the US for processing. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.
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Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.
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Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. For significant changes, we may also send email notifications to registered users.
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Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@impart.security
Website: https://impart.security/contact
Opt-out Requests: unsubscribe@impart.security

Third-Party Opt-outs:

  • HubSpot: Contact us or use HubSpot's privacy tools
  • RB2B: Contact us for removal from identification services
  • Google Analytics: Use Google's opt-out browser add-on
  • Retention.com: Contact us or unsubscribe from emails

For EU residents, you also have the right to lodge a complaint with your local data protection authority.

This privacy policy was last updated on 2025-07-23 and is effective immediately.